With centralization and concentration of capital, now, the global business is leading itself into a larger scale which is mainly presented by larger enterprises. The entrepreneurs who eager to expand the domain of their business empires gets more and more anxious about the growing international competition. However, as being ignored by many wise men, the importance of small business may be the key of the solution to some questions, such as: How does my business survive? What is the advantage of my business? What is the essence of small business? There are answers to be revealed.
Flexibility—- As the answer to the first question, The flexibility of small business may have played an important role in the international competition. ” Let the small fish eat the bigger one” —- The Business Week considered Bernard Ebbers, the CEO of Worldcom inc, as a successful example of taking the advantage of small business. The flexibility can make small enterprises easier to shift its strategic approach and business ideas, which the bigger one can hardly do.
Service—- the second advantage of small business is mainly about its better customer service. There are plenty of reasons to say that entrepreneurs should concentrate this problem, but, in the meantime, it is difficult for some large enterprises to accomplish service-improving goal due to its giant scale. Nevertheless, small business can make a closer connection to the customers so the entrepreneurs may know what customers want better.
Stimulation—- the last question is all about the essence of small business. A stimulation to the economic can clearly deliver a message that small business is not that “small”. According to the data that MIIT of China provided, by the end of last year, small and medium industrial enterprises in china have achieved an industrial output value of 34.2 trillion yuan, which is more than half of the total.
Why is small business important? The answer may be much more than above. And with ambition and determination, we can see things have always been ignored—- that is, as well as we learn from small business, sometimes we know that entrepreneurs don’t need a grand empire.
